Lady Fozaza Launches a Limited Edition Abaya Range at USH Boutique

Lady Fozaza Launches a Limited Edition Abaya Range at USH Boutique

Dubai August 2014: Internationally acclaimed fashion designer, mentor and stylist Alanoud Bader will launch an exclusive, limited edition range of abayas for the popular Ush Boutique, Dubai on 9th
September 2014 at a special opening event.

Alanoud, founder of the award winning Lady Fozaza brand joins with Abeer Al Suweidi, owner of the boutique to design a 15 piece collection. The abayas are for the fashion conscious women of Dubai who are looking for excellent quality and unique designs at affordable prices.

The range will retail between AED 1,500 to AED 2,000, and feature an array of styles inspired by the most recent Lady Fozaza blazer line. Expect stunning colours, chiffon materials, reversible designs and signature Lady Fozaza shoulder embellishments.


“I wanted to design a range of abayas that would appeal to all fashion lovers, which are modest dressers but trendy & edgy at the same time. Working with Abeer and the whole team at USH boutique has been an amazing journey that has created such a unique & signature collection, ” says Alanoud Badr.

The exclusive range will be available from 9th September 2014 at Ush Boutique, Villa 125, Al Wasl Road

http://instagram.com/fozaza / @Fozaza

https://www.facebook.com/ladyfozaza

https://twitter.com/Fozaza / @Fozaza

 

-ENDS-

 

 

About Lady Fozaza

Alanoud Badr, founder and designer of Lady Fozaza, is an internationally-acclaimed fashion designer, consultant and stylist. She is one of the most sought after fashion figures in the Middle East. Born to a Saudi father and a Lebanese Mother, Alanoud began her fashion journey when she first studied Fashion Photography at university. This led to her blog that gave her a platform to voice her thoughts on style and new products.

Alanoud’s interest in fashion was driven by her late aunt’s passion and the want to keep her aunt’s dream alive through her work. Her online fashion boutique www.fozaza.com was named after her aunt where she sold exclusive pieces from local, emerging talent in the Middle East region. The multi brand e-tailer grew to her own fashion label which continues growing, with Alanoud hoping to develop the brand into her own fashion house. The brand donates a percentage of all earnings to breast cancer awareness programs each year.

Lady Fozaza which launched in 2011 is a fashion brand that is heavily inspired by Alanoud’s upbringing, lifestyle and surroundings. The Lady Fozaza fashion line is an exclusive collection of statement blazers that have been worn by celebrities such as Kim and Kourtney Kardashian, Vampire Diaries actress Evan Rachel Woods, Victoria Secret model Karolina Kurkova and singer Nancy Ajram to name a few.

Alanoud is based in Dubai, UAE but spends the year travelling throughout the region, working on different fashion design projects and collaborations as well as her own fashion line.

AWARDS TO DATE

Ahlan’s HOT 100, 2014

Grazia Style Awards, Best Local Designer 2012, 2013
Grazia Style Awards, Best Blogger nomination 2012
Emirates Woman of the Year Awards, Visionaries award nomination 2012
Ahlan’s HOT 100, 2011
Harpers Bazaar, Best Dressed 2010
Emirates Woman of the Year Awards, Visionaries award nomination 2012


About q8mangopeople

A Blog about latest beauty, makeup, fashion, style.new launches,lifestyle,DIY, Entertainment and latest trends for Women.
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