ATELIER SWAROVSKI AND VIKTOR&ROLF COLLABORATE ON NEW COLLECTION FOR AUTUMN/WINTER 2014
Atelier Swarovski unveils a new collaboration with avant-garde fashion house Viktor&Rolf for Autumn/Winter 2014. The collection was launched at the design duo’s Autumn/Winter 2014 ready to wear show during Paris Fashion Week, with stunning graphic pieces from the Atelier Swarovski range accessorising the runway looks.
The Atelier Swarovski by Viktor&Rolf collection features striking statement pieces set with sparkling and matte crystals in Black Diamond and Jet colour ways. The collection includes two ranges, both exploring the effect of texture, matte and shine: Velvet Rock uses a new technique in which crystals are embedded within velvet flocking; and Frozen Crystal juxtaposes matte and sparkling crystals. The graphic designs are simple and chic, whilst the fashion-forward flocking provides a luxurious textured contrast to the highly polished crystal stones. The Frozen Crystal range will be distributed exclusively in 1,500 Swarovski stores worldwide – a first for Atelier Swarovski.
Viktor&Rolf commented: “We wanted to put crystals on edge and give them a sense of mystery, as well as play with their contrasting matte and shining effects. By juxtaposing sparkling and velvet-covered crystals, we emphasise their brilliance and add a touch of surreal glamour. Through a long history of creative partnership and mutual understanding, we were able to achieve these technically-difficult pieces together with Atelier Swarovski.”
Nadja Swarovski, Member of the Swarovski Executive Board, said: “We embraced the opportunity to work with Viktor&Rolf once again. They are true iconoclasts whose creative vision always pushes us beyond our comfort zone and takes crystal innovation to the next level. We think this Atelier collection really embodies the spirit of Viktor&Rolf – the pieces are bold and sophisticated, with a dark, subtle glamour and just a hint of subversion.”
Inspiration behind the designs can be found in the interior of Viktor&Rolf’s first flagship boutique in Paris, opened in December 2013, which is rendered entirely in grey felt.
The Atelier Swarovski by Viktor&Rolf collection will be available in selected Swarovski stores worldwide from Septembe 2014. www.swarovskigroup.com
Point of Sale:
Dubai: The Dubai Mall, Mall of the Emirates, Diera City Center, Festival City Mall
Kuwait: The Avenues, Al Fanar
KSA: Kingdom Mall, Panorama Mall, Faysaliyah Mall
Velvet Rock: Exclusively available in The Dubai Mall