PLAY IT BRIGHT, PLAY IT BLUE
David Beckham Introduces Classic Blue, His New Fragrance For Men
A classic can always be reinvented. One year after the launch of his celebrated Classic fragrance, David Beckham introduces Classic Blue, his charismatic, bold new scent for men. Evoking David’s effortless style, Classic Blue brings a sharp, vivacious twist to the original fragrance.
Style icon David Beckham is renowned for constantly bringing change and vitality into his look. Mixing classics with the contemporary, David continues to set trends across the world. Inspired by his own approach to tailoring, Classic Blue is an elegant fragrance with an edge of boldness.
A citrus woody fougère, Classic Blue is a bright expression of a fresh and stylish masculinity. The fragrance opens with a fruity burst of invigorating grapefruit and juicy pineapple fused with fresh violet leaves. The heart reveals an aromatic blend of crisp clary sage and iconic geranium, tamed by a tart green apple accord. Finally, warm cashmeran, mysterious patchouli and magnetic moss give Classic Blue its elegant signature.
David Beckham comments: “I like to mix classic and contemporary fashion and this inspired the creation of my new fragrance for men, Classic Blue. It has a timeless aroma with a relaxed, modern feel. It’s a bright, bold masculine fragrance with fresh citrus and woody notes, for men who want to make a confident style statement.”
Classic Design With A Twist
The striking Classic Blue pack design is a deep blue interpretation of the Classic packaging. Most striking is the light sky blue juice that can be seen through the rounded glass bottle, creating invigorating feel. The sleek metallic blue clap echoes the chic blue hues of the fragrance. Perfectly complementing the bottle, the premium box decorated with the herringbone pattern, is playing with different nuances of blue. By blending classic and current influences, the overall look is alluringly sophisticated with a touch of vividness.
Enticing Advertising Campaign
As a symbol of modern male style, David Beckham truly embodies the Classic Blue spirit in the
print advertising campaign. The arresting image features a smouldering portrait shot of David looking directly into the camera, against nocturnal skyline. Wearing a sharp royal blue suit and his buttoned up shirt, David gives the classic tailored look a fresh, modern treatment.
Reinvent your classics. New Classic Blue
by David Beckham.
CLASSIC BLUE BY DAVID BECKHAM
Whatever your classic, it can always be reinvented. It’s time for change and to discover a new fresh energised classic, Classic Blue. A citrus woody fougère, Classic Blue is a bright expression of a fresh and stylish masculinity. Play it bright, play it blue.
Top notes: Grapefruit, Pineapple, Violet Leaves
Heart notes: Clary Sage LMR, Geranium, Apple
Drydown: Cashmeran, Moss, Patchouli
Perfumer: Jean-Christophe Herault from IFF
Pack Designer: Agence L’oeil Avisé
Range: Eau de Toilette 60ml £24.95
Eau de Toilette 90ml £33.95
On-Counter: Available nationwide from August 2014