M.A.C COSMETICS IS OFFICIAL MAKEUP SPONSOR FOR FASHION FORWARD (FFWD)
M.A.C Cosmetics proudly announces its participation in Season 4 of Fashion Forward (FFWD)
as the official makeup sponsor. FFWD is the region’s definitive fashion platform continuing to
showcase the best couture and ready-‐ to--wear designers who are based in the regionor of Middle
Eastern origin, this season FFWD takes place from October 4th – 6th.
A team of M.A.C makeup artists led by Vimi Joshi, M·A·C Global Artist Middle East, and Mariam Khairallah, M·A·C Resident Senior Artist Middle East, will showcase recent global makeup trends from the runways of New York, Paris, Milan and London, while infusing the looks with the Middle East designers’ vision and the elements that are relevant to the region.
Leading designers from across the Middle East and North Africa are all scheduled to take part in FFWD’s fourth season being held at the Madinat Jumeirah. The bi-annual event aims to be the definitive platform from which emerging and established designers from the region can show their collections to an international audience.
With over 15 years of backstage experience, M.A.C is firmly established in the international and regional fashion industry as the trendsetter in makeup and artistry. The team of makeup artists working backstage at FFWD has participated in diverse activities and events across the region, including film festivals, fashion shows and red carpet events, lending support to the beauty, fashion and professional communities.
ABOUT M·A·C COSMETICS
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world.
M·A·C is present at all major Fashion Weeks in New York, Milan and Paris. M.A.C also sponsors fashion weeks throughout the world including London, Athens, South Africa, and Sydney. The M·A·C PRO Teams work closely with renowned makeup artists and play key roles in creating the makeup looks on the most famous runways in the world. M·A·C is sold in over 70 countries around the world, with 61 stores across the Middle East. The M·A·C attitude is best expressed by the artists, seen and felt in the stores and accessed through the website
Become a M·A·C fan at facebook.com/maccosmetics/
View M·A·C Middle East’s YouTube on www.youtube.com/maccosmeticsme
Follow Vimi Joshi @ MAC_Vimi_J and Mariam Khairallah @ MAC_Mariam_K for the fastest way to get backstage beauty updates during FFWD
About Fashion Forward (FFWD)
Fashion Forward (FFWD) is the definitive fashion platform for Dubai and the Middle East – a fashion movement which provides a platform and a progressive direction for fashion. Key components of FFWD include catwalk presentations by established and emerging designers in the Middle East and d3 Fashion Talks, to foster industry discussion. www.fashionforward.ae