Cellular Eye Essence Platinum Rare
providing extraordinary results for your eyes
There’s no denying that expression and emotion are evident on our faces…especially around the delicate eye area, where skin is much thinner and prone to aggravation and aging from environmental exposure, stress and constant and common movement like blinking, smiling and squinting. Furthermore, as we age, our skin loses its elasticity and becomes even thinner due to a breakdown of extracellular matrix components like collagen. Proper care of the eye area is essential to ensure a younger look for years to come.
It’s time to elevate your eyecare routine with la prairie’s latest breakthrough: Cellular Eye Essence Platinum Rare. The newest member of la prairie’s coveted Platinum Collection – a comprehensive offering of the ultimate rejuvenators – Cellular Eye Essence Platinum Rare showcases incredible technology and revolutionary delivery systems to transform the eye area. A single drop of this lightweight, low viscosity gel serum looks like a pearl of quicksilver, but is really a precious combination of la prairie’s exclusive Cellular Complex, wrinkle plumping peptides, lifters and tighteners, lighteners, hydrators, energisers and anti-oxidants…and of course the namesake ingredient: Platinum.
The new eye elixir features a powerful Platinum Peptide – a compound based on platinum particles bonded with
an age-fighting Tetrapeptide to help enhance firmness, reduce the appearance of wrinkles in the eye area and improve skin elasticity and hydration. la prairie scientists discovered that this binding of platinum particles to Acetyl Tetrapeptide-17, an anti-wrinkle and firming peptide not only enhances protective benefits but allows the formed Platinum Peptide to be protected from peptide-destroying enzymes that exist naturally in the epidermis, allowing it to work more effectively and longer. Cellular Eye Essence Platinum Rare also contains Colloidal Platinum Water to stabilise skin’s balance, as platinum’s natural anti-oxidant activity helps neutralise free radicals, restoring balance to the skin. Other key ingredients include Black Tea Ferment, to help decrease glycation, thus allowing skin to retain the look of firmness; White Bird of Paradise Extract, to help restore luminosity and address uneven skin tone and dark circles; a Second Skin Protective Patch
to help diminish trans-epidermal water loss (commonly referred to as TEWL) and progressively deliver actives; natural anti-oxidants to defend the eye area against future damage from free radicals. All of this is dispensed to skin via a cooling, metal-tipped dropper that minimises the feeling of puffiness upon gentle contact around the contours of the eyes.
Used alone or layered with Cellular Eye Cream Platinum Rare, Cellular Eye Essence Platinum Rare transforms your eyecare routine. Luxury exceeded, benefits amplified, technology surpassed…this is the wonder of Cellular Eye Essence Platinum Rare.
*NEW FOR September 2014*
CELLULAR EYE ESSENCE PLATINUM RARE
one drop. out of this world.
With Cellular Eye Essence Platinum Rare, skin experiences the ultimate rejuvenation through comprehensive benefits fueled by unique ingredients. An anti-wrinkle, firming peptide conjugated to platinum particles ensures better peptide stability, delivery and efficacy, while a bio-peptide complex helps stimulate cellular vitality, and an instant Lifting and Tightening Complex, comprised of a blend of three natural polymers, imparts an immediately noticeable tensing instant tensing for a look of lift and firmness. For a brightening effect, Cellular Eye Essence Platinum Rare is formulated with White Bird of Paradise Extract and Black Tea Ferment. Green Microalgae Oligopeptide helps reduce discolouration and redness. Of course, no treatment product is complete without la prairie’s exclusive Cellular Complex, to moisturise, energise and nourish the skin.
For amplified results, la prairie recommends pairing Cellular Eye Essence Platinum Rare and Cellular Eye Cream Platinum Rare together (Essence first, followed by Cream), for anti-wrinkle effects, tightening, brightening and more.
How to apply:
- Dispense a drop into palm of hands.
- Using fingertips, smooth gently around the contours of the eyes.
- Smooth in upward strokes over frown lines between eyebrows.
- Avoid getting into eyes.
- May be used day or night.
Packaging: Cylindrical acrylic bottle and top
Size: 15 ml / 0.5 FL OZ.
Suggested Retail Price: AED 1670
On Counter Date: September 2014
CELLULAR EYE ESSENCE PLATINUM RARE
Platinum Peptide – NEW!
An optimised compound based on platinum particles combined with an age-fighting Tetrapeptide – to help enhance firmness, reduce the appearance of wrinkles in the eye area and improve skin elasticity and hydration. Through this binding of platinum with the age-fighting peptide, the newly formed Platinum Peptide is protected from peptide-destroying enzymes that exist naturally in the epidermis, allowing it to work more effectively and longer.
Colloidal Platinum Water
Stabilises skin’s balance for improved moisture and protection.
Lifting and Tightening Complex – NEW!
A natural polymer complex – a blend of polysaccharide, a derivative obtained from plant cell walls and red microalgae – gives instant tensing for a look of lift and firmness.
Created from cultured stem cells, this Complex diminishes major signs of aging and stimulates cellular vitality.
A blend of relaxing herbal extracts rich in small active bio-molecules derived from a selection of plants including valerian, magnolia and mullein, combined with yeast extract. Minimises expression lines to delay wrinkles.
Black Tea Ferment
Decreases rigidity of skin caused by aging promotes youthful flexibility.
Second Skin Protective Patch – NEW!
Forms a non-occlusive protective microfilm on the skin surface, diminishing trans-epidermal water loss (TEWL) and helping to progressively deliver active ingredients to the epidermis.
White Bird of Paradise Extract – NEW!
This plant extract helps restore luminosity and decrease under-eye darkness and puffiness.
Green Microalgae Oligopeptide
An extract of the green microalgae chlorella vulgaris, improves the appearance of dark circles by building up the transparency of the skin, so that blood vessels are not as apparent.
Stimulates micro-circulation and decreases puffiness.
Helps fight free radicals.
la prairie’s Exclusive Cellular Complex of Ginseng Root Extract, Horsetail Extract and Glycoproteins
Exclusive to la prairie, Cellular Complex is considered our secret weapon against aging and has been included in the basis of almost every single la prairie treatment product since the company’s establishment in 1978. Produced completely from biotechnological sources, our Exclusive Cellular Complex is an integral component of la prairie’s successful range of skin treatment products and known to stimulate the skin’s natural renewal process, moisturising and energising with nutrients that encourage optimal functioning.
la prairie’s Platinum Collection
the ultimate rejuvenators
Cellular Cream Platinum Rare Suggested Retail Price: AED 3,183 (30 ml)
Suggested Retail Price: AED 4,915 (50 ml)
Cellular Serum Platinum Rare Suggested Retail Price: AED 3,183
Cellular Eye Cream Platinum Rare Suggested Retail Price: AED 1,662
NEW – Cellular Eye Essence Platinum Rare Suggested Retail Price: AED 1,670
For more information kindly contact:
Havas PR Middle East